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Industry analysis

Prescribed software: three routes to a therapeutic app, in the regulators' words

CureApp in Japan, Hinge Health in the United States and Sword Health in Portugal reach patients by three different routes. Here is what each regulator's or government's own record says, with Natural Cycles as a fourth case.

Recent HealthTech

Digital therapeutics share a category, not a kind of record. This article sets three routes side by side, each quoted from the regulator's or the government's own page: a Japanese marketing approval for CureApp's apps, a United States 510(k) clearance for Hinge Health's Enso for Migraine, and an agreement between Portugal's national health service and Sword Health. Natural Cycles, a cleared consumer app, is a fourth case for contrast. Company statements are marked as the company's. Recent has not used or tested any of these products, and nothing here is clinical advice.

Three routes at a glance

Three routes to a therapeutic app, as the records describe them
RouteCaseThe record, in its own termsWho starts useWho pays, as the sources state
Japan: marketing approvalCureApp HT and CureApp SCMHLW approval 30400BZX00100000 for HT (26 April 2022); PMDA list, SC approved in August 2020A physician: SC is "available only on a physician's prescription"Insurance items for HT, as the company states them
United States: 510(k) clearanceHinge Health, Enso for MigraineK254216, "Substantially Equivalent", 16 April 2026; "an over-the-counter medical device"Indicated "for patients diagnosed with migraine by a physician"The company's clients, linked in its release to employers; no price stated
Portugal: SNS agreementSword HealthGovernment of Portugal: a "convenção" presented on 18 June 2026"médicos do SNS" (SNS doctors) prescribe"sem custos para os utentes" (no cost to patients)
United States: cleared consumer softwareNatural CyclesK253694, "Substantially Equivalent", 17 July 2026The user: "over-the-counter and prescription"Not stated in the records cited
Sources: Ministry of Health, Labour and Welfare (Japan), PMDA (Japan), PMDA and MHLW (Japan), CureApp, US FDA, Hinge Health, Government of Portugal, US FDA

Japan: approval on the regulator's review record

The Ministry of Health, Labour and Welfare's administrative notice of 26 April 2022 lists CureApp HT among devices "新医療機器として承認された" (approved as new medical devices), with approval number 30400BZX00100000 and the generic name "高血圧症治療補助プログラム" (a programme assisting hypertension treatment). The PMDA's review report, in an English translation that says "the Japanese original shall take precedence", gives the intended use as "Adjunctive treatment of essential hypertension in adults".

The report records what CureApp had to show. The HERB trial was "a prospective, multicenter, parallel-group, controlled-study"; its primary endpoint was the "change in mean 24-hour ambulatory systolic blood pressure from baseline to Week 12", and the between-group difference was minus 2.4 mmHg (95% CI, minus 4.5 to minus 0.3 mmHg; the report's minus signs are written out here). The approval carries a condition:

The applicant is required to collect post-marketing information on the efficacy of the product annually after approval and to report it to the Pharmaceuticals and Medical Devices Agency to verify that the efficacy of the product is maintained.
: PMDA review report, CureApp HT · PMDA and MHLW (Japan)

For CureApp SC, the PMDA list gives its approval as August 2020. Its review report describes a randomised study "in 584 subjects at 31 study centers in Japan" in which the continuous abstinence rate from weeks 9 to 24 "was 63.9% in the CASC group and 50.5% in the control group". It is explicit about access: "The CASC system is available only on a physician's prescription."

Payment is where the sources change from regulator to company. CureApp's HT product page states the insurance items billed from June 2024: a management fee of 90 points (in-person), a first-month add-on of 50 points, and a specified insurance medical material at 7,010 yen, once a month for up to six months. CureApp's notice of 1 June 2026 says that, under that year's fee revision, a rate of 78 points was added for management by online consultation, beside the 90 points for in-person consultation, and that the add-on and the material price are unchanged. Its product index says HT went on sale and was insurance-listed on 1 September 2022 ("2022/9/1発売・保険収載"). These are the company's statements of the fee schedule; the Ministry's fee-schedule notice was not read for this article.

United States: clearance by substantial equivalence

The FDA's record for K254216 lists Enso for Migraine from Hinge Health, Inc., with the decision "Substantially Equivalent (SESE)" on 16 April 2026. The decision letter says the FDA has "determined the device is substantially equivalent (for the indications for use stated in the enclosure) to legally marketed predicate devices". This is a clearance, not an approval, and the letter adds that the determination "does not mean that FDA has made a determination that your device complies with other requirements of the Act". The predicate is K234029, CEFALY Connected OTC (a dash in that name is re-punctuated here).

Enso for Migraine is indicated for patients 18 years of age or older for acute treatment of migraine with or without aura and preventative treatment of migraine. Enso for Migraine is for patients diagnosed with migraine by a physician.
: FDA, indications for use, K254216 · US FDA

The 510(k) summary describes "an over-the-counter medical device", a TENS unit "controlled wirelessly using the Hinge Health mobile application". What had to be shown differs from Japan: "Clinical performance testing was not conducted for the subject device. Instead, clinical effectiveness and safety were established via analysis of published clinical literature for the legally marketed predicate device."

The payer sits outside the regulator's record. Hinge Health's release of 29 April 2026 introduced a Migraine Care Program and says that "more than 125 clients covering more than two million people" have adopted it, which the company reads as a sign "that employers are ready to act". The release states no price.

Portugal: a public system's agreement

The Government of Portugal's page (published 19 June 2026, updated 24 June) says the Minister of Health and the Minister for State Reform (Ministro Adjunto e da Reforma do Estado) attended, on 18 June, the presentation of the "convenção" (agreement) between the SNS and "a empresa portuguesa Sword Health". In the government's words, the solution lets "médicos do SNS prescrevam programas de fisioterapia remota" (SNS doctors prescribe remote physiotherapy programmes) for common musculoskeletal conditions, "através de um dispositivo médico certificado" (through a certified medical device), "sem custos para os utentes". After the prescription, each person has an initial assessment with a team of physiatrists and physiotherapists and receives the equipment at home. The measure follows Despacho n.º 1211/2026, which admitted telerehabilitation with certified medical devices into the SNS.

The page's figures are estimates, and it says so: "Estima-se" (it is estimated) that the technology could cut the wait to start treatment by 97% and save around 45% against conventional physiotherapy. They are projections, not outcomes. The page's photograph caption dates the occasion 18 May 2026; its text says 18 June.

In the United States, Sword's record is of a different kind. The FDA's registration and listing database lists "Sword Thrive" and "Digital Therapist" under product code ISD, "Exerciser, Measuring", Class 2, with Sword Health S.A. as owner and operator. A registration and listing is not a clearance, and openFDA's 510(k) database returns no match for an applicant named "sword". The government page does not name the product used in Portugal, so these records do not establish that the SNS solution is Thrive.

A fourth case: cleared software its user starts

Natural Cycles holds six FDA records under product code PYT: the first a De Novo record, DEN170052 (August 2018), and the latest a 510(k) clearance, K253694, on 17 July 2026. The summary describes "an over-the-counter and prescription web and mobile-based standalone software application", and its predicate is the company's own earlier clearance, K231274. On this route, by the summary's own description, use does not depend on a prescription.

Recent analysis: what "prescribed" changes on the screen

This is Recent's reading of the records above, not a finding about how the products perform.

Onboarding. Where a prescription is required, it becomes an object in the software. CureApp's SC site describes a flow in which CureApp's prescribing platform issues a 処方コード (prescription code) and the patient enters it in the app. Portugal's page puts a clinical assessment before any equipment arrives. Enso's indications assume a physician's diagnosis, but the device is over the counter, and the FDA record does not describe how, or whether, the app asks about that diagnosis.

Adherence and escalation. The PMDA report ties continued use to continued care: "The patient app is locked if the patient does not receive a medical consultation from their treating physician for an extended period of time." The Portuguese page describes monitoring "sob supervisão permanente de profissionais de saúde" (under the permanent supervision of health professionals). The FDA record for Enso says nothing about supervision; that belongs to the programme, which only the company describes.

Evidence. The three routes asked different questions. Japan asked for a controlled trial of the app itself and an annual report that its efficacy holds. The FDA asked whether the device is substantially equivalent to a predicate, with clinical support drawn from the predicate's literature. Portugal made a purchasing decision whose savings it estimates. "Prescribed", "approved" and "FDA-cleared" on a product page each name a route, not a result.

Company

CureApp

Japanese developer of prescription digital therapeutics: apps for nicotine dependence and hypertension that hold Japanese marketing approval, each prescribed by a physician.

Product · CureApp

CureApp HT

Prescription therapeutic app for the adjunctive treatment of essential hypertension in adults, approved in Japan in April 2022 (approval 30400BZX00100000).

Product · CureApp

CureApp SC

Prescription therapeutic app and CO checker to assist smoking cessation treatment of patients with nicotine dependence, approved in Japan in 2020.

Company

Hinge Health

Digital musculoskeletal care programme combining exercise therapy, remote clinicians and a wearable pain-relief device.

Company

Sword Health

AI-guided care programmes with clinician oversight for musculoskeletal pain, pelvic and women's health, mental health and cardiometabolic risk, sold to employers, health plans and public systems.

Product · Natural Cycles

Natural Cycles app

Subscription app, cleared by the FDA as a software contraceptive, that uses basal body temperature to identify fertile days.

Sources

  1. PMDA and MHLW (Japan): PMDA review report: CureApp HT Digital Therapeutic App for Hypertension Adjunctive Treatment (English translation)
  2. Ministry of Health, Labour and Welfare (Japan): MHLW notice of 26 April 2022 on newly approved medical devices (CureApp HT, approval number 30400BZX00100000)
  3. PMDA (Japan): PMDA list of medical device review reports (includes CureApp HT, CureApp SC and CureApp AUD)
  4. PMDA and MHLW (Japan): PMDA review report: CureApp SC Digital Therapeutic and CO Checker for Nicotine Dependence (English translation)
  5. CureApp: CureApp HT (official product page)
  6. CureApp: CureApp product index for medical professionals
  7. CureApp: CureApp SC (official product site for medical professionals)
  8. US FDA: FDA 510(k) premarket notification K254216, Enso for Migraine
  9. US FDA: FDA decision letter, indications for use and 510(k) summary, K254216 (Enso for Migraine)
  10. Hinge Health: Hinge Health launches comprehensive Migraine Care Program
  11. Government of Portugal: Inteligência artificial no SNS reduz tempos de espera e alarga acesso à fisioterapia
  12. US FDA (openFDA): openFDA establishment registration and device listing for Sword Health (product codes ISD, Sword Thrive and Digital Therapist, and KXQ, Sword Bloom)
  13. US FDA (openFDA): openFDA 510(k) search for applicant Sword (no matches: no 510(k) record)
  14. US FDA (openFDA): openFDA 510(k) records for applicant Natural Cycles Nordic AB (six decisions, product code PYT)
  15. US FDA: Decision letter and 510(k) summary, K253694, Natural Cycles
  16. CureApp: 6月1日から施行 令和8年度診療報酬改定に伴う「CureApp HT 高血圧治療補助アプリ」に関する変更点について (company news)

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